The one simple act of kindness that will win you more business

As its Valentines - we're sharing the Love this week by offering a simple marketing tip that will win you more business...

It's marketing at its simplest and its best – and it reflects that old adage that the best things in life are free.  This one isn't quite free, but it will cost only a moment of your time and the cost of a postage stamp.

Marketing is about getting your name in front of as many people as possible, so our tip is to carry a supply of Thank You cards and stamped envelopes in your car for when you visit clients, customers or prospective customers.

After your visit and when you return to your car write a simple Thank You note, thanking the person for their time, and pop it in the nearest post box.

Then when it is received, guess what will happen to it?

It will stand on the person's desk or be posted on their business noticeboard, where not only will the person be reminded of you, but other people they meet with will see it, too.

Have special cards printed with a smart Thank You, but don't add a marketing message. Your logo or web url can be discreetly added at the bottom in small type, but other than that the handwritten signature and a short personal message will be the most powerful piece of marketing you do that day.

So much better than an email or text, and guaranteed to linger in the person's mind and on their desk.

Enjoy building lasting relationships with your customers! 

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