Why You Need A Content Plan For Your Social Media (Really)

Here at Pickle, there is nothing we love more than a good planning session. It’s not just because we’re hyper organised (though it does help), or because we like to know what’s going on (though that’s nice too). No, it’s all about having a clear path in our head about where we are now, where we want to go and how I’m going to get there. We might be sounding more like business coaches now, but really, planning is one of the most important things you can do for your business, and for your social media. That’s why every month we sit down and design a content plan for ourselves, and for all of the social media accounts we manage for our customers. So what exactly does that help me do?

It Helps You Be Consistent


There’s a lot to be said for consistency on social media. As human beings, we love patterns, and patterns are all about the consistency of a certain theme. So to attract people to your social media presence, you should try and be as consistent as possible. In terms of publishing frequency, consistency can help your audience learn when to expect new content from you because they recognise your posting pattern (for example, publishing posts at the same 3 times every day). Keeping a consistent schedule also ensures that you’re maximising engagement with your audience, without hitting any lulls or long stretches without updates.


Never Miss A Moment


When it comes to social media, there are a lot of things that are incredibly time sensitive. Whether that’s a particular event in your industry, holidays, product launches, competitions. But if you find yourself particularly busy when these things come up, you might miss your chance to post about them on social media. But if you’ve created a content plan that includes these events, you can put together your posts ahead of time and even schedule them into a calendar, so you never miss a moment even if you’re busy.


Complete Cohesiveness


If you’re running a campaign and want to promote it online, you need some form of content plan. That’s because most campaigns involve multichannel distribution, where content is spread out across a variety of mediums. So if you are looking to sell spaces on your workshops, you can do anything from creating blog posts, tweets and Facebook posts to writing guides and even running a competition for a free space. That’s the great things about content-based marketing – there are so many platforms and methods you can use to reach your audience. But to be truly successful, your promotion all needs to be saying the same thing at the right times, and that’s where your plan comes in. By planning out your messaging, where it will go and when in advance and treating all of your social media as a single campaign, you can achieve complete cohesiveness.


Create A Strong Brand Identity


Effective branding has never been more important than it is today, in a society so saturated with products, solutions and ideas. Social media is a fantastic way to let your personality shine through the white noise and show your customers what you bring to the table. For example, our recent blog about our furry mascot Pickles was all about brand identity and voice. But if you try this without a firm plan in place, you will have very limited success. By planning out your social media interactions, you will find the direction you need to choose the style, tone and overall approach you want to take. The right social media strategy will help you ‘steer the ship’ of your brand and keep you going in the right direction.


Of course, saying you need to create a social media plan is simple – it’s the actually doing that’s the hard bit. Luckily, you don’t have to do it alone. Here at Pickle, we are experts in discovering exactly what makes your business tick and helping you create social media plans that will generate real results for you. We also provide a unique marketing mentoring service, which provides you with regular advice, planning sessions and a healthy dose of accountability to keep your social media on track. If you would like some advice or even hands on help creating your social media plans, just get in touch with the team at Pickle today.

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